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Paperback
By Seth Godin (Author)
In this powerful combo edition, Seth Godin brings together three of his most influential and transformative books: This is Marketing, Purple Cow, and Linchpin. Each book offers unique insights that will change how you approach business, marketing, and personal success. This collection is essential for entrepreneurs, marketers, and anyone looking to make an impact in their career and life.
In This is Marketing, Godin redefines marketing as a tool for connection rather than manipulation, focusing on creating value and building meaningful relationships with customers. This book teaches you to shift from mass marketing to more targeted, authentic, and empathetic marketing strategies that resonate deeply with your audience.
Purple Cow challenges you to stand out by being remarkable. Godin emphasizes the importance of creating products and services that are so extraordinary, they can’t help but grab attention. This book encourages businesses to move away from mediocrity and embrace innovation and creativity to capture the market’s attention and spark conversations.
In Linchpin, Godin explains how to become indispensable in your workplace and career by offering unique value that cannot easily be replaced. This book inspires you to take initiative, innovate, and make a meaningful difference by becoming a linchpin—someone whose work is integral to the success of any organization or community.
Key Features:
Genre: Business, Marketing, Personal Development
ISBN: 978-0525540859 (This is Marketing)
ISBN: 978-1591841374 (Purple Cow)
ISBN: 978-1591844092 (Linchpin)
Format: Paperback
Publisher: Portfolio
Pages: 784 pages (Approx.)
Language: English
This combo edition is a must-have for anyone looking to stand out in a crowded market, create remarkable work, and become an irreplaceable asset in their career. Grab your copy of This is Marketing, Purple Cow & Linchpin (Combo) today and start transforming your approach to business, marketing, and success!