Menu
Paperback
By Seth Godin (Author)
Publication Date: 1 January 2018
In This is Marketing, Seth Godin, one of the most influential thinkers in modern marketing, challenges traditional approaches to advertising and business strategy. Godin’s book is a call to shift the focus from mass marketing to a more personal, customer-centric approach, emphasizing that marketing is not about pushing products, but about creating connections, understanding needs, and building trust.
With his trademark insight and clarity, Godin explains that marketing isn’t about persuading people to buy something they don’t need—it’s about finding and serving the people who are already seeking what you offer. This is Marketing teaches you how to create meaningful work that resonates with the right audience, without relying on tricks, gimmicks, or manipulation.
Godin introduces powerful concepts like "smallest viable market" and "tribes" and dives into how to make your products and services stand out by doing work that matters. This book is essential for anyone who wants to understand the new landscape of marketing, where empathy, purpose, and long-term relationships are paramount.
Key Features:
Genre: Business, Marketing, Self-Help
ISBN: 9780525540859
Format: Paperback
Publisher: Penguin Publishing Group
Publication Date: 1 January 2018
Pages: 288 pages (Approx.)
Language: English
If you're looking to revolutionize your approach to marketing, build a loyal customer base, and create work that matters, This is Marketing offers a fresh perspective that will change how you think about business and marketing. Grab your copy today and discover how to make a real impact with your marketing efforts!