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The Mom Test
by Rob Fitzpatrick
Book Summary:
The Mom Test by Rob Fitzpatrick is a must-read for anyone involved in entrepreneurship, product development, or customer research. This practical guide focuses on how to get useful, honest feedback for your ideas by asking the right questions—questions that don’t allow for fluff or misleading praise. The book’s title refers to the concept of asking questions that even your mom wouldn’t lie to you about. Fitzpatrick reveals how typical feedback can be biased or overly positive and shares techniques for navigating these conversations to get genuine insights.
Through its simple, straightforward advice, The Mom Test provides invaluable lessons on how to talk to customers, test assumptions, and refine your ideas in the early stages of business development. Whether you're launching a startup, designing a product, or testing a new concept, this book will help you understand how to gather feedback that is actionable and helps steer your business toward success.
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