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Paperback
By Seth Godin (Author)
Publication Date: 1 January 2005
In Purple Cow, Seth Godin introduces a bold and transformative concept: the key to success in business is not just standing out, but standing out in a remarkable way. In this groundbreaking book, Godin urges business owners, marketers, and entrepreneurs to create products and services that are so unique, innovative, and exciting that they can't help but be noticed.
The idea of the "Purple Cow" is simple but powerful—if you drive by a field of cows and one is purple, you’re going to stop and take notice. Similarly, in a crowded marketplace, you need to create something that grabs attention and sparks conversation. This book challenges the conventional approach to marketing, where businesses try to be all things to all people. Instead, Godin encourages businesses to focus on being exceptional in one area and cater to a niche audience that appreciates the uniqueness.
Through engaging examples and sharp insights, Purple Cow shows how businesses can become extraordinary by embracing innovation, creativity, and boldness. This book is a must-read for anyone seeking to break through the noise and create something worth talking about.
Key Features:
Genre: Business, Marketing, Entrepreneurship
ISBN: 9781591841374
Format: Paperback
Publisher: Portfolio
Publication Date: 1 January 2005
Pages: 176 pages (Approx.)
Language: English
If you’re ready to transform your business, challenge the status quo, and create something truly remarkable, Purple Cow is the book you need. Grab your copy today and discover how to stand out in a world full of ordinary!