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🖋️ By Howard Schultz with Joanne Gordon
📅 Paperback | Published 27 March 2012
In Onward, longtime Starbucks CEO Howard Schultz shares the deeply personal and surprisingly vulnerable story of his return to the company during its most turbulent chapter. Co-authored with journalist Joanne Gordon, this compelling business memoir isn’t just about coffee—it’s about purpose, values, and leading with heart in the face of crisis.
Amid financial downturn and internal upheaval, Schultz took an extraordinary risk by stepping back into the role of CEO to turn Starbucks around—not just for the bottom line, but to preserve its identity. Onward is an inside look at that journey, filled with raw insights on leadership, tough decisions, and the intersection of personal belief and business strategy.
A rare look at authentic leadership during times of pressure
Blends business strategy with storytelling and emotional depth
A masterclass in brand values, resilience, and vision
Perfect for fans of Shoe Dog, Let My People Go Surfing, or Start with Why
Inspiring and real—ideal for leaders, entrepreneurs, and changemakers
Format: Paperback
Language: English
Release Date: 27 March 2012
Genre: Business | Memoir | Leadership
Publisher: Rodale Books
ISBN-13: 9781605292885
Pages: 384
💬 Booksadora Curator’s Note:
A candid, reflective, and ultimately uplifting story about returning to your roots—and leading with courage, clarity, and compassion. One cup (and one decision) at a time.