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📘 Title: Ogilvy on Advertising
✍️ Author: David Ogilvy
📚 Genre: Business, Marketing, Advertising
🏷️ Category: Business & Economics, Marketing & Sales
📖 ISBN: 9781802794960
🏢 Publisher: Headline Welbeck
📄 Pages: 288
🔲 Format: Paperback – 25 February 2023
📝 Description:
Ogilvy on Advertising is a timeless classic that offers invaluable insights into the art and science of advertising. Written by the legendary David Ogilvy, often hailed as the "Father of Advertising," this book provides a comprehensive guide to creating effective advertisements that resonate with audiences. Ogilvy shares his personal experiences, strategies, and principles that have shaped successful advertising campaigns. From understanding consumer behavior to crafting compelling copy, this book serves as an essential resource for marketers, advertisers, and anyone interested in the dynamics of effective communication.
👤 About the Author:
David Ogilvy was a British advertising tycoon who founded the agency that would become Ogilvy & Mather. Known for his innovative approach to advertising, Ogilvy's work emphasized research, creativity, and a deep understanding of the consumer. His legacy continues to influence the advertising industry, and his writings remain a cornerstone for marketing professionals worldwide.
💡 Perfect For:
Marketing professionals, advertising enthusiasts, business owners, and students seeking to understand the principles of effective advertising and how to apply them in real-world scenarios.