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Paperback
By Jonah Berger (Author)
Publication Date: March 31, 2023
Magic Words by Jonah Berger, bestselling author of Contagious and The Catalyst, is a fascinating deep dive into the hidden power of language. Drawing on cutting-edge research in psychology, neuroscience, and behavioral science, Berger reveals how the words we choose—often unconsciously—can shape decisions, build trust, spark action, and influence outcomes.
This isn't just about persuasive writing or charismatic speech. It's about unlocking the science behind why certain words work, and how anyone—from leaders and marketers to teachers, coaches, and everyday communicators—can harness this power to become more impactful in both personal and professional conversations.
"Words are not just tools for communication—they’re levers for change." — Jonah Berger
Whether you’re trying to win a pitch, motivate a team, negotiate better, or simply be understood more clearly, Magic Words is your go-to guide for mastering the hidden mechanics of effective communication. Berger doesn’t just tell you what words work—he explains why they work, and how to use them with precision and authenticity.
Perfect for fans of Malcolm Gladwell, Daniel Pink, or Adam Grant, this book combines real-world case studies with science-backed strategies to make your words work harder—without sounding rehearsed or manipulative.
Genre: Business, Communication, Psychology, Personal Development
ISBN: 9780063254418
Publisher: Harper Business
Pages: 272 pages
Language: English
In a world flooded with messages, how you say something is often more important than what you say. Magic Words offers a practical and powerful toolkit for anyone looking to communicate more effectively and ethically. Whether you're a leader, a creator, or just someone who wants to be better understood, this book helps you speak with more intention—and impact.