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Influence: The Psychology of Persuasion (New and Expanded)
Paperback
By Dr. Robert B. Cialdini (Author)
Publication Date: 25 May 2021
About the Book:
Influence: The Psychology of Persuasion by Dr. Robert B. Cialdini is a landmark work in the field of social psychology that explores the principles behind persuasion and the subtle ways in which we are influenced in our everyday lives. In this new and expanded edition, Cialdini revisits and updates his classic work, which has become essential reading for anyone interested in understanding how and why people say "yes," and how to use these principles ethically to improve communication, business, and personal relationships.
Cialdini breaks down six key principles of persuasion: reciprocity, commitment, social proof, authority, liking, and scarcity. Through compelling examples and studies, he demonstrates how these principles operate in various aspects of life—from marketing and advertising to social interactions and leadership. Cialdini’s writing makes complex psychological concepts accessible and practical, showing how you can apply them to influence others in a positive, ethical manner.
Here’s a powerful quote from the book:
"People prefer to say 'yes' to those they like. And they are influenced by others they perceive as similar to them, or as having the authority to speak on the topic."
Why Read It?
Influence is a must-read for anyone looking to understand the science behind persuasion, whether for business, marketing, negotiation, or even personal relationships. Cialdini's insights into human behavior are valuable for understanding how we make decisions and how to influence others effectively and ethically. This expanded edition incorporates new research and examples, making it even more relevant to today’s world.
Key Features:
Genre: Psychology, Business, Self-Help
ISBN: 9780062970362
Publisher: Harper Business
Pages: 326 pages
Language: English
Why You Should Read It:
This book is an essential guide for anyone looking to sharpen their persuasive skills and understand the psychology of influence. Whether you’re in sales, marketing, management, or simply looking to improve your communication and interpersonal skills, Cialdini's principles will help you better navigate social dynamics and build stronger relationships. Influence is not only about influencing others, but also about recognizing when we’re being influenced and using that knowledge to make more informed decisions.