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Hardcover – 1 January 2019
By Nir Eyal (Author)
In HOOKED, Nir Eyal provides an insightful and practical guide to building habit-forming products that captivate users. This groundbreaking book reveals the psychological principles behind why some products become essential to our daily lives while others fail to gain traction.
Eyal introduces the Hook Model, a four-step process—Trigger, Action, Variable Reward, and Investment—that companies use to create products that keep users coming back. Through case studies and actionable advice, he explains how businesses can ethically harness behavioral psychology to design products that improve people's lives.
Ideal for product designers, entrepreneurs, and marketers, HOOKED is an essential resource for understanding the intersection of psychology, technology, and business.
Key Features:
Genre: Business, Psychology, Technology
ISBN: 9780241184837
Publisher: Portfolio
Publication Date: January 1, 2019
Pages: 256 pages
Language: English
If you're looking to create products that engage users and drive long-term growth, HOOKED is the ultimate guide. Get your copy today and discover the secrets of building habit-forming products!