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Authors: Jim Collins and Morten T. Hansen
Format: Paperback | Published: 13 October 2011
Why do some companies and leaders succeed spectacularly, even in times of uncertainty and chaos, while others falter? In Great by Choice, Jim Collins and Morten T. Hansen dive deep into this question with groundbreaking research and compelling case studies, revealing the key behaviors and strategies that set high-performing organizations apart.
Based on nine years of research, this book challenges conventional wisdom and uncovers surprising truths about risk-taking, innovation, and leadership. From the concept of "20 Mile Marching" to "Fire Bullets, Then Cannonballs," Great by Choice provides actionable insights for thriving in an unpredictable world.
📘 Highlights:
Examines why some companies thrive under uncertainty while others fail
Introduces practical concepts for disciplined decision-making and resilience
Explores the roles of luck, preparation, and leadership in achieving success
Backed by rigorous research and real-world examples
Whether you're a business leader, entrepreneur, or anyone navigating today’s volatile landscape, Great by Choice equips you with the tools to excel and endure.