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Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials)
by Geoffrey A. Moore (Author)
Paperback – 21 July 2018
In the highly anticipated 3rd edition of Crossing the Chasm, Geoffrey A. Moore updates his classic guide to marketing disruptive technologies and products. This book is essential for anyone involved in tech startups, product innovation, or entrepreneurship, as it addresses the critical challenge of moving from early adopters to the mainstream market.
Moore introduces the concept of the "chasm"—the gap that exists between early adopters of a new technology and the mainstream customers who are needed to drive the product to mass-market success. In this edition, he explores how businesses can successfully cross this chasm by adjusting their marketing strategies, focusing on key customer segments, and creating a compelling value proposition for mainstream customers.
Drawing on a wealth of real-world examples and case studies, Moore provides a roadmap for building a successful product adoption strategy that appeals to the early majority, the largest and most profitable group of customers. He covers topics such as product positioning, the technology adoption lifecycle, and strategies for aligning the right product features with the needs of the mainstream market.
Whether you're launching a new tech product, managing a growing business, or trying to scale an innovation, Crossing the Chasm offers actionable insights and proven strategies for achieving mainstream market success.
Key Features:
Genre: Business, Marketing, Entrepreneurship, Technology
ISBN: 9780062673104
Format: Paperback
Publisher: Collins Business Essentials
Pages: 304 pages
Language: English
If you want to understand how to successfully market and sell disruptive products to mainstream customers, Crossing the Chasm is an indispensable guide. Grab your copy today and learn how to navigate the challenges of reaching the mass market and scaling your product to success!