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Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant
Paperback
By W. Chan Kim & Renée A. Mauborgne (Authors)
Publication Date: 21 July 2018
About the Book:
In Blue Ocean Strategy, renowned professors W. Chan Kim and Renée A. Mauborgne present a groundbreaking approach to business strategy that challenges the conventional wisdom of competing in overcrowded markets. The book introduces the concept of "Blue Oceans" — untapped market spaces where competition is irrelevant, and companies can innovate freely and gain uncontested growth.
This Expanded Edition builds on the success of the original by incorporating new insights, tools, and updated examples from a wide range of industries. Kim and Mauborgne provide a systematic approach to identifying and creating Blue Oceans, offering readers strategies for breaking free from the traditional, "red ocean" competition and building a path toward sustainable growth and innovation.
The book offers a mix of theoretical frameworks and practical advice, including the Four Actions Framework, the Strategy Canvas, and the Value Innovation model, all designed to help businesses navigate the complexities of developing new products or services in uncharted waters. By focusing on value innovation — creating leaps in value for both the company and its customers — the authors argue that companies can redefine the rules of the game and chart a course toward long-term success.
Here’s a powerful quote from the book:
"The only way to beat the competition is to stop trying to beat the competition."
Why Read It?
If you're looking to understand how to break free from saturated markets, Blue Ocean Strategy offers a revolutionary approach to business. This book is perfect for entrepreneurs, business leaders, or anyone in the corporate world who is seeking innovative ways to grow their business, enter new markets, or differentiate themselves from the competition. The principles outlined in the book have been applied successfully across a range of industries, from healthcare to technology, providing a valuable blueprint for success in today’s fast-evolving business landscape.
Key Features:
Genre: Business, Strategy, Entrepreneurship
ISBN: 9781625274496
Publisher: Harvard Business Review Press
Pages: 320 pages
Language: English
Why You Should Read It:
The Blue Ocean Strategy is a must-read for anyone looking to gain a competitive edge and create innovative, sustainable business strategies. With its focus on creating new demand in an uncontested market space, this book provides actionable strategies and valuable insights for companies of all sizes and industries. Whether you're launching a new business, introducing a new product, or rethinking your organization's strategy, Blue Ocean Strategy is the guide you need to succeed in today’s competitive world.
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