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Author: Étienne Garbugli
Publisher: Etienne Garbugli; 2nd ed. edition
Publication Date: March 22, 2022
Language: English
Format: Paperback
Pages: 358 pages
ISBN-10: 1778074057
ISBN-13: 978-1778074059
Item Weight: 476 g
Dimensions: 15.24 x 1.88 x 22.86 cm
Country of Origin: India
Startups don't have infinite runway. To reach product/market fit, they need a solid roadmap, effective strategies to learn from their market and customers, and a framework for deciding when to pivot, and when to persevere. Lean B2B provides a proven playbook for startups to quickly get from idea to product/market fit in the B2B space.
The book covers how to think through different ideas and company structures, find early adopters, establish credibility, convince business stakeholders to work with you, learn from stakeholders, identify opportunities, create a compelling value proposition, get initial validation, create a minimum viable product, iterate product value until reaching product/market fit, stress-test progress, evaluate alternate paths, and more.
The updated edition reflects the growing importance of differentiation, rapid value delivery, and market positioning in today's landscape of B2B product development. It includes new content on why companies look for new products, types of opportunities, creating market opportunities, iteration process, transitioning from service/consulting firms to products, corporate innovation, and more.