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📘 Title: Attention Factory: The Story of TikTok and China's ByteDance
✍️ Author: Matthew Brennan
📚 Genre: Business, Technology, Social Media
🏷️ Category: Business & Economics, Technology & Engineering, Social Media
📖 ISBN: 9789390679928
🏢 Publisher: Independently Published
📄 Pages: 304
🔲 Format: Paperback – 10 October 2020
📝 Description:
Attention Factory offers an in-depth exploration of TikTok's meteoric rise and the innovative strategies employed by ByteDance, its parent company. Matthew Brennan delves into the company's origins, from its humble beginnings in a Beijing apartment to becoming a global tech giant. The book examines ByteDance's use of artificial intelligence, content algorithms, and growth hacking techniques that have redefined the social media landscape. With insights into the company's flagship apps like Toutiao and Douyin, as well as its acquisition of Musical.ly, this book provides a comprehensive understanding of how ByteDance captured the world's attention.
👤 About the Author:
Matthew Brennan is a China internet specialist and internationally recognized speaker. He is the co-founder of China Channel, a platform that helps Western companies understand and navigate China's digital ecosystem. Brennan has extensive experience in the Chinese tech industry and provides valuable insights into the strategies behind ByteDance's success.
💡 Perfect For:
Business professionals, marketers, technology enthusiasts, and anyone interested in understanding the dynamics of modern social media platforms and the role of artificial intelligence in content distribution.
In a world dominated by digital content, understanding the mechanisms behind platforms like TikTok is crucial. Attention Factory offers a detailed look into how ByteDance's innovative approaches have captured global attention and transformed social media engagement.
✨ One company. One app. Endless attention.